Penguin Social Marketing

  Social Marketing

Post everywhere from one place: Publish and schedule posts for all your social accounts including Facebook, Instagram, Google My Business, Twitter, and LinkedIn.

Engage your followers: Connecting with your followers is simple. Respond to customers, share ready-to-post content, and build stronger social relationships with your followers.

Generate social leads: Discover new leads on Twitter and engage them with the click of a button! 

Mobile-friendly: Use on any device, any time—this means you can post and respond in the moment, and never miss a beat.

15 Social Profiles 

Post from one place 

Respond from one place

Posting Calendar

Ready to post content library

All in one composer

Link Tracking

Twitter Lead Generation Tool

Mobile Friendly

Post Performance & Social Audience Analytics

FAQ’s

Why is a strong presence important for a local business like me?

A strong online presence is the first step toward success. Your customers and prospects need to be able to find you, both online and in the street. Ask yourself this, when was the last time you went out to eat at a new restaurant or planned to go see a new movie and did not look it up online first? Chances are, you did some research beforehand and it’s extremely likely that your customers are doing the same. When customers and prospects look you up online, make sure they can find you and that the information they come across is correct.

Why is it important for local business like me to have a mobile optimized listing?

For SEO, priority is given to good customer experience on mobile devices. Consumers will use mobile devices to find desired goods or services and will generally begin these searches with a category or brand search. For example, a brand search is “Joe’s Pizza in Denver” and a category search is “Pizza in Denver”. (Note: On a mobile device the “in Denver” often does not need to be explicit.) In the case of a category search, the user has intent to purchase something in a category but has not decided or does not care about the brand. In these searches, the user’s intent is generally heavily skewed toward proximity and location. So search engines generally deliver the closest locations and it is therefore important that location information is crawlable, is displayed on each page, and is in meta-data and keywords.

What is a data aggregator?

Data aggregators gather consumer and business data and provide it to hundreds of listing directories, review sites, search engines, and more. They also power sophisticated modern applications such as Apple’s Siri and personal navigation systems.

How often can I make changes to my business profile?

You can update your business profile as much as you like while your Listing Distribution subscription is active. There’s no limit on the number of changes you can make.

How often are listings sent to the data aggregators?

When a listing is created or modified in our system, the information is sent within 24 hours. The data aggregators receive this data and provide us with confirmation within 6-8 weeks. We also refresh your listing data once every week to ensure that aggregators always have the most accurate version of your listing.

How long does Listing Distribution take?

As soon as you enter your business information, we push it to the data aggregators. It can take 6-8 weeks for them to receive the information and ensure it is correct in their own databases. It is then up to the sites and sources to update their information from the data aggregators. They each query them at various intervals—some seek out the information weekly, monthly, etc. Therefore, the timeline for when a source picks up that information will vary greatly depending on their process for updating their data.

Why is Listing Distribution a yearly subscription?

Listing Distribution is a continual process that maintains and builds your web presence over time. Once the data aggregators have your correct business information, the rate at which sites reference this information varies. To ensure the widest span of information and amount of listings created, Listing Distribution needs to be activated for an extended period of time.

Even if your business information is correct, listings can be eroded over time by user-generated content and other incorrect data. As long as your subscription is active, Listing Distribution refreshes your information with the data aggregators every week. Without this, there is a risk of allowing the current public data to change all of the value already established.

How does Listing Distribution work?

Listing Distribution submits your business information to the main data aggregators: Neustar/Localeze, Acxiom, Infogroup, and Factual.

Over time, hundreds of directories will reference these aggregators to collect business data and create accurate listings based on your submitted information. This includes search engines, navigation systems, voice search, mobile apps, and even offline sources like telephone books and government records.

When multiple sources have consistent business data, two outcomes occur:

1. Google’s WebCrawler finds the same information in multiple places and adds more confidence to their business data

2. Good backlinks are created with more referring sources to the business’ website creating better SEO.

What business information does Listing Sync Pro update?

Listing Sync Pro syncs the following information to each site:

Company Name
Address
Phone Number
Website
Payment methods
Services
Brands
Hours of Operation
Holiday Hours – Notes
Media Library

How long will it take for my my listings to update?

The majority of listing sites will update instantaneously (15 minutes to an hour). This excludes Shopping-time Network (48-72 hrs), Nokia Here (60-90 days) and the various GPS systems (60-90 days). We are still working with Instagram, Hotfrog and Manta to determine an expected time frame.