What are the benefits of using social media marketing?
Like the fax machine of the 1980s and email of the 2000s, Social media marketing has gone from being a “business option” to being a “business essential”, but you still have time to get ahead of your competitors.
The main benefits of running a social media campaign are:
• Enhancing your trustworthiness
You will see an increase in your website conversion rates. The amount of website traffic (or visitors) compared to the number of sales (or leads) you get is called the sales conversion ratio. If you monitor this ratio before and after installing an embedded Twitter feed, you should see it improve. People are reassured by the presence of a regularly updated Twitter feed on a website (hours, not days). It shows professionalism, authority and clearly displays that your site is “open for business”.
• Brand recognition and repeat exposure
Your social media followers or browsers are in an environment that they are comfortable in. It is the very best place for you to place your brand and have them take notice. It is said of traditional advertising that a potential customer must see your advertisement seven times before taking any action. This is your opportunity to get your brand under their noses without being pushy.
• Getting ahead of your competitors
Do your competitors use social media? Many of your them may not be embracing social media, so this is your chance to race ahead. If they are engaging on social networks, then you must get involved or you risk being left behind and losing your audience to your competition.
Your potential customers or clients are engaging in social media whether you like it or not. When they visit a website, they expect to find a social media presence and may judge you if there isn’t one – or worse if they find one that hasn’t been updated for weeks or months.
• Grow your marketing power
You need followers, but remember it is always better to have QUALITY over QUANTITY. Including relevant hashtags will get your brand into relevant conversations, and as your followers increase your marketing power increases. Initially the increased conversion rate on your website, your hashtagged tweets and posts will provide the potential for your social media presence to appear in Google results. Over time you’ll also gain a loyal following, who you can market to at any time – at zero additional cost! The more followers you have – the more people want to join in and get involved. It’s the “crowd effect”
– people always want to see what the crowd is interested in, and they want to be part of that crowd!
• Improving your authority
When people see you have a busy social network with hints and trivia relating to your chosen business field, they will automatically associate it with authority. Your business will be seen as having increased credibility and specialist knowledge which, in turn, will also increase your sales conversion rates.
• Return on investment
Our service offers a great return on investment. You should be able to track the improvement in website visitors to sale ratio and see it increase as well as seeing more visitors over time directly from your social media accounts. Google is now returning social media results in amongst its search results and Twitter and Facebook have literally hundreds of millions of users.
Google has placed more and more importance on what are commonly referred to as “social signals”. Nobody knows Google’s exact algorithm, but it certainly includes social campaigns in the mix. You need to be actively engaged in social media to get any of that benefit. You should also think about getting your Twitter feed embedded into the homepage of your website. This constantly changing text is just the type of thing that pushes Google’s buttons. We’ve seen a huge increase in Google crawling
rates once a feed is embedded which will help push your website up in the rankings.
• Website traffic
Even without followers the targeted use of hashtags should get your brand out into conversations that are relevant. This should start driving extra traffic (visitors) to your website. As your number of followers grows, you’ll start getting even more exposure for your brand and your traffic will grow further still. Because Google is taking more notice of “Social Signals” you could find you are getting more traffic directly from Google too. Don’t forget that Facebook Pages and Twitter feeds are now appearing in Google’s search results. As your social media campaigns grow and mature you will get more and more visitors.
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